23 Your Guide to an Effective Real Estate Marketing: How to Survive the First 30 Seconds

The success of your real estate card will be determined in the first 30 seconds when your prospect gets hold of it.

Yup, in just half-a-minute, your prospect will decide whether your real estate direct mail is worth reading or not. So how do you increase your chances of passing this attention test?

What will you do to make your real estate direct mail remain in the hands of your prospect after the 30 seconds?

Below are some of the suggestions that would help you.

Hence your real estate postcard marketing copy should be remarkably different from all the others, your prospects may have read before. And since people have been flooded with too many corporate looking and formal offers, a personal message will be easier and more refreshing to read.

So write your own personal message and have it printed on postcard paper.

Make your offer convincing. You can be that purple cow, but if your offer fails to convince your reader of your sincerity and the effectiveness of your firm, it won’t mean a hill of beans (or even a hill of purple cow dung!). So once you’ve decided how you’ll be memorable, decide exactly how you’ll be convincing.

Remember that enthusiasm is contagious. You’ve probably heard me talk about this before. But it’s so true and so essential; I just have to mention it -at least briefly – again. If you can’t write with enthusiasm about your service, don’t expect your customers to feel any enthusiasm for it. And if they aren’t stirred -even a little – they’ll never pick up that phone to call you for more information.

You will be able to grab the attention of your reader if you apply the above suggestions.

Yes, you can get your reader’s attention in this short of time. And once you have it, then you can knock their socks off with your valuable – indeed, one-of-a-kind – service. Go ahead. Go be the purple cow of direct mailing!