Consumers Love Mobile Coupons

More than 24% of mobile phone users in the United State have taken part in a mobile marketing campaign. They receive alerts and coupons for products and services regularly. This research has shown that more consumers love mobile coupons and the number is growing rapidly.

Marketers distribute mobile coupons to many electronic devices. SMS, MMS, Bluetooth and smart phones are just a few of the ways that customers might get mobile coupons. The coupons are normally part of a mass marketing campaign that is focused on a specific market or to individuals who are interested in receiving the coupons. The purpose of the coupons is to raise product awareness, increase sales, get customers to try new products, encourage customers to repeat purchases or to launch new products.

Marketing campaigns using mobile coupon distribution is significantly less than using hard copy sources such as newspapers, mailed circulars, magazines, etc. Using electronic mediums, it is easy for marketers to identify and target specific customer groups and individuals who have indicated an interest in certain types of products.

Adding digital marketing strategies to a campaign that includes mobile coupons gives the marketers a greater level of visibility in their target market and provides them a needed edge on their competition. Many people purchase items that they feel familiar with. The use of mobile coupons provides the marketer the visibility immediately when people check their messages several times each day.

For a customer, the convenience of mobile coupons makes them very beneficial. Many marketers have designed coupons that do not need to be printed and used, but can be read from their smart phone by a scanner at the redemption location.

The delivery method of the coupons makes it very easy for a consumer who is not on a regular delivery system to get computers via their mobile device. They can find coupons using the search feature on their phone and receive coupons that are specific to their location. This is incredibly convenient when a person is on vacation and is unfamiliar with the area they are in.

A customer can receive their mobile coupons on their home email very easily by entering a short code or number. These coupons are usually for an indeterminate length of time and can be saved. Other coupons are delivered by the marketer in a grouping that has staggered expiration dates. The customer is encouraged to use the coupons before they expire and is given the incentive to return to the merchant to redeem coupons during the window that they are valid.

Most customers find that the coupons they receive via their mobile device is more valuable than coupons that are found in hard copy. One reason for this is that the coupons sent via mobile devices do not cost as much for the marketer to create and send and that savings is passed onto the customer.

Universal coupons are becoming increasingly popular as marketers find that customers enjoy trying products but often do not want to invest a large amount of money in the item. The universal coupon is good for a manufacturer’s entire product line or several types of products from a retailer. This is not only a great opportunity for a manufacturer to introduce customers to a new product, but also a great convenience for a customer who may not know about the product.

As people become more mobile and very few receive or read hard copy newspapers or circulars, the ability to receive valuable coupons without stopping to look for them or clip them from a hard copy source makes them very attractive. The savings that is achieved with minimal effort for the customer makes this marketing tool just one more reason that consumers love mobile coupons.

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