Does Universal Search change your Health Insurance Business?

Anyone who has ever put effort into running a marketing campaign to promote a health insurance company will be quick to tell you success stories are few and far between. Selling health insurance is not an easy task and what’s more, promoting this type of business can cost a fortune.

The pay per click kind of advertising has been more or less given up on by health insurance agents and this is down, for the most part, to the introduction of quality scoring on Google. Ineffective optimization of websites and landing pages have brought about even more expense being incurred in the battle for success and the days of simple Adwords campaigning are fading fast.

Smaller health insurance businesses have to contend with being up against all the big corporations and there are only so many high traffic keywords so the small companies do not find it easy to keep up. With pay per click prices ranging from which $9 to $15 it soon becomes too costly a business to continue.

Traditional SEO takes a long time and there is no guarantee that you are actually get the desired ranking in the organic listings in the search engines. Even in the organic listings the competition is fierce, with aged domains of giant insurance corporations, tons of backlinks, Google ranking and so forth.

With the introduction of universal search in the search engines everything changed a little bit. There is a whole new Internet world out there, that has tons of traffic. The best example is You Tube which even though it is a video sharing sites has surpassed Yahoo as a search engine.

Universal search basically means that search engines pull a variety of mediums like shopping results, video results, news results, blogs etc. in the search engine result pages to offer the consumer a variety of sources in different formats.

That means health insurance marketing of today cannot only focus on search engines anymore, but needs to also include strategies to promote health insurance plans and agents through videos, blogs, social networking websites and other Web 2.0 properties. The traffic on these websites combines is far greater than the traffic on search engines. So start a blog, shoot some videos and display your health insurance services in new and exciting ways.

John Harvey helps health insurance agents to promote their services with videos: Ohio Individual Health Insurance and Ohio Health Insurance Quote