How To Use Online Video for Real Estate Marketing

The real estate business has changed so much over the last decade. First you had text ads and images, then people started with 360 virtual tours and slide shows. But the biggest impact of all is the use of video.

95% of buyers and Realtors use the internet to to find and pre-qualify homes, land and commercial properties. Most websites are still offering a few pictures and some text. But even though a pictures can say more than a thousand words, a video can say more than a thousand pictures.

Online videos are quickly becoming the tool of choice for many marketing effort, including real estate. The content of the videos can vary widely, which means you can present a home, show a walk around or introduce a Realtor and his knowledge about the real estate market.

Creating videos on the internet has become an easy process. Most real estate marketers still rely only on services like YouTube to present their online videos, even though there are a lot more websites offering free hosting and syndication of video content for free. If you rather stick to selling houses, then you can also use a company like TopSeekInc.com to syndicate your videos.

Even editing you own videos has become fairly easy with new software programs available on the internet. Starting with programs like Microsoft Movie Maker or Mac’s iMovie can get you going with your first edits. You can include your phone number and website url inside the video to make it easier for people to come to your website or contact you. A simple HD camera like the Flip will make it easy for you to shoot and even quickly edit a video.

I always say that if you don’t do online videos, your competitors will do and so you will always lag behind. There is still a window of opportunity for video contents, especially in the local markets, so if you spent your last 5 years solely on paid advertising, you will probably need the extra traffic from online videos.

Watch these 2 videos The Woodlands Tx Homes for Sale and The Woodlands Texas Homes for Sale to see how TopSeekInc.com presents their video contents for real estate clients.