Top 5 Marketing Recession Proof Strategies – Make More Money No Matter What The Economy Does

Marketing Budgets

Because of the recent economic difficulties many small business or home based business owners look to their marketing campaigns to make come budgetary cut backs. However, historical data indicate that cut backs in marketing can be difficult to recover from even during the recover period. Keep reading and I’ll share five marketing recession proof strategies that can boost your business.

Recession Marketing

A study published by McGraw-Hill Research followed 600 companies spanning 16 different industries for five years studying their marketing, recession included. The study’s data indicate that the companies who either maintained or increased their marketing budget spending had 256% sales growth as compared to those companies who cut back their marketing spending. Actually, those who did cut back their marketing had only a 19% growth during those same five years.

5 Top Marketing Recession Proof Tactics

1. The answer is not to make cut backs but rather to make sure you aren’t wasting any of your marketing budget. You first have to have a measurable marketing method that will allow you to determine cost per lead, cost per sale and lifetime value of a customer. To not have these data is akin to throwing your money out the window.

2. Use your copy to preemptively address your leads’ concerns in this difficult economy. Know that people are much more careful about how they spend their money during an economic recession and address their concerns or objections before they’ve had a chance to voice them.

3. Review your UPS (Unique Selling Proposition). Does it really set you apart from your competition? Does it explain how your business will benefit your leads? Develop a powerful USP and pull your leads into your personal story. Remember, today’s consumers respond much better to a personal touch than a hard sell.

4. Seek out specials, sales and bargains that are being offered by marketing campaign providers including leads lists, printing costs, media and shipping costs.

5. Look into using new media outlets to send out your newly revised and powerful USP. Direct mail campaigns, radio ads and even local TV commercial are all great avenues.

Opportunity for Growth

Although consumer spending changes during times of economic recession people will continue to spend money. Take advantage of these spending changes and use a preemptive approach to grab your leads’ attention. Turn your efforts to marketing recession proof campaigns and start boosting your business growth today.

Have you been struggling with finding the best marketing recession proof methods? I can help you learn how to start protecting yourself and your financial future from the current economic depression. Don’t wait until it’s too late!